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Bliss New Collection

The Dawn of a Whimsical Fairytale


Floral Wonders Coming to Life


Redrawing the founding elements of the embossing techniques from the 1850s, the BLISS 2023-2024 collection, dreamed up by Abbey Dean celebrates more than ever the femininity of flowers. Each arrangement is carefully curated and an exceptionally tempting talking point.  

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“Our new bag tells an ancient and eye-catching story of an embossing technique that has existed for a long time. For me, the most exciting element was: how can we make it contemporary?''

 - Abbey Dean


The bag has a metallic keyline of motifs and an embellished look that intensifies and reiterates itself with the embossing.




 

The Collection Story


The thought process behind it was to represent flowers in different stages of their life cycle inspired by 17 century Dutch still life. 

The story continues with the striking print that envelops the bouquets. It’s a hypnotizing print with interlocking motifs of oversized mushrooms, giraffes, passionflower and hellebores to create a sense of oneness yet culminating playfulness that has been the brand’s tone and voice for several years. 

Mushrooms symbolize  new beginnings, good health, and good luck. And giraffes symbolize gentleness. Frog symbolism and meanings include potential, transformation, purity, prosperity, and good luck. the idea of gentle transformations and new beginnings. Like the small steps we take each day to make one big step in our lives. Gently moving towards something new or a goal in our lives. Who would ever think a jeweled frog could look so stunning? 

The bag is finished with custom bag handles that also have our iconic logo embedded in them for the first time in the history of BLISS






Find out more about our new collection in Vogue Arabia:

https://en.vogue.me/culture/homegrown-bliss-flower-boutique-new-collection-statement-bag/ 



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